Townies Music Festival

Project Description ········· Ux/Ui Design, Brand Development
Medium ······················ Adobe Indesign, Adobe Xd
Created ····················· 2022

The Townies Music Festival represents a case study in my explorations of UX/UI design. I developed a comprehensive branding and marketing strategy for a fictitious event of my creation.

Brand Development exploration:

What is Townies?

Townies Music Festival celebrates Athens, Georgia's musical heritage, featuring famous local bands and supporting emerging artists. The festival promotes the Townies mobile app, connecting music lovers with local bands and providing a directory and calendar for upcoming performances. Below are my designs for the festival's posters, website, and mobile app.

Poster/Ad design:

Web and Mobile Ux/UI Desing:

During my UX/UI design's finalization, I conducted user testing to gather feedback and implement necessary updates. After achieving satisfaction with the design, I proceeded to develop the app and website, ensuring adherence to brand guidelines and optimizing for user-friendliness. Additionally, I formulated a content strategy to maintain consistent messaging aligned with the brand's identity.

Mobile App Wireframe:

Web Ux/UI Desing:

The Townies website provides users with all the information they need to know about the music festival. It allows them to purchase tickets, purchase merchandise, and learn about all that the city of Athens has to offer!

Merchandise

Merchandise for The Townies Music Festival is essential for spreading awareness, building a following, and generating revenue. Each item reflects the festival's branding, reinforcing its identity while creating lasting connections with attendees and supporters.