Georgia Lotter
Job Description ············· Art Director
Medium ······················ Adobe Indesign / Photoshop
Created ····················· 2024As a student art director for the Georgia Lottery through the PR agency BBDO, I collaborated with my team to develop a campaign aimed at raising awareness among students about the funding provided by the Georgia Lottery for the HOPE and ZELL scholarships. I crafted the visual concepts, handled client communications, and ensured that our designs effectively conveyed the campaign’s message.
The Challenge Our challenge was to communicate this message effectively across all public universities in the state of Georgia. To engage students, we designed a series of on-campus activations that highlighted the benefits and opportunities offered by these scholarships, encouraging students to learn more and take advantage of the funding available to them.
Our Campaign
Activations