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Personal Branding


Project Description ········· Typographic Exploration
Medium ······················ Adobe Indesign/Illustrator
Created ····················· 2021-2022

Personal branding is about defining and showcasing your unique identity through visual elements. This involves choosing typefaces, colors, logos, and layouts representing you. By experimenting with different design aspects, the goal is to create a cohesive and appealing brand that effectively communicates your values and resonates with your audience.

It Starts on Paper When creating my logo, I sketched every concept that came to mind, letting my ideas flow freely onto the paper. I used self-selected adjectives as guiding principles for these sketches, approaching each design with specific objectives. This method allowed me to explore all potential options thoroughly.





Digital SketchesAfter refining my ideas on paper, I transitioned to digital sketches. This step allowed me to experiment with more precise designs and explore various styles and layouts.






Inspired from a Digital PortraitI then drew inspiration from a digital portrait I created a while back. This piece influenced the direction of my logo design, helping me incorporate elements that resonate with my artistic style.




Exploring color variations Next, I explored different colorways and variations. This experimentation was crucial in finding a palette that harmonizes with my brand identity while adding visual appeal.




Integrating Text To build the logo, I experimented with adding text and selecting trendy fonts that harmonized with the visual elements. This step ensured the logo maintained a distinct identity while reflecting my unique style.

After experimenting with different options, I chose a logo that blends whimsy with sophistication. This design embodies my unique style, combining timeless elegance and a modern twist. Using trendy fonts maintains a distinct identity that truly reflects who I am.