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The One Club

Sustainability-Focused Fashion Brand
Project Description ········· Case Study  
Medium ······················ Adobe Suite
Created ····················· Fall 2024 The One Club project addresses the environmental and social issues stemming from fast fashion by promoting mindful consumption. Focused on younger generations, particularly Gen Z, it aims to create a design solution encouraging the adoption of higher-quality, ethically sourced products.





Pt. 1  ---  Identifying the Challenge




My research focused on fashion's environmental impact and ways to drive positive change through consumer behavior. By exploring the link between fashion and sustainability, I aimed to find actionable strategies for reducing the industry's ecological footprint.







Pt. 2  ---  DesignHow can design advocate for sustainability in the fashion industry by encouraging American Gen-Z and Millennials to invest in more sustainable clothing initiatives? 









I founded The One Club in response to the fashion industry's environmental impact. Our mission is to educate and empower consumers to make sustainable choices. The brand offers a Sweatsuit line and an online platform with educational resources. We aim to inspire mindful shopping habits through design advocacy and practical guides and foster meaningful conversations about sustainability.




Logo Design Iterations






Pt. 3  ---  Product Design
A. Sweatshirt
B. Educational Zine 
C. Website






A  ---  Hoodie Design 

In designing the hoodie, the goal was to strike a balance: simple enough for everyday wear yet intriguing enough to prompt inquiries and spread awareness about The One Club.








B ---  Educational Zine 

Included with each hoodie purchase, I created a zine designed to be a tangible reminder for the audience to shop sustainably and to further educate them on its importance.










C ---  Website

The One Club's success hinges on its online platform, which serves as both an e-commerce site and a resource hub for sustainable shopping education.