As a contract graphic designer at Nana Jacqueline, I worked alongside the creative director to design newsletters, sales assets, engaging Instagram graphics, web banners, and dynamic GIFs that optimized cross-platform compatibility and enhanced marketing materials.
Newsletters:
I collaborated closely with the Digital Marketing & E-commerce Director to maintain consistent and timely communication with the Nana Jaquiline email list, sending out assets 3 to 4 times weekly, accompanied by coinciding Instagram stories.
Given the themes and inspiration they provided, I efficiently assembled the emails, ensuring a quick turnaround of about three days. This process allowed us to meet our communication goals
effectively.
Sale Assets:
I designed Instagram grid posts and stories using a blend of e-commerce and editorial imagery to create visually engaging and varied content. Each asset effectively conveyed the sales message while maintaining brand identity, ensuring high engagement and clear communication to drive promotions.
Blog Images:
I hand-selected campaign images to be used in the blog posts on the website, ensuring each image resonated with the campaign's theme and message. I also created collages and edited the images to enhance visual appeal, making them more engaging and interesting for the audience.